The UK’s leading sustainable house builder, Verto, asked us to replace their investor-focused brand with something more customer friendly.
Tapping into the lifestyle offered by a truly zero-carbon home, we developed a strategy and identity that made sure their brand stood out a mile. Just like their homes.
My role in this project: concept / copywriter.
Verto
Live Zero
During the concept phase, we created a manifesto to capture the spirit of the Verto brand. As well as providing a springboard for the visual identity, it became the script for their new brand film.
A Verto home is more than a home. It’s the basecamp for a truly zero-carbon lifestyle. We wanted this life-changing impact to come through in the brand’s storytelling.
We created a brochure and website which guided customers through the world of a Verto home. Room by room, feature by feature.
Verto homes are full of clever technology. This makes them super sustainable, but you’d need an engineering degree to understand it all. We styled the copy to make sure the content was accessible to all homebuyers, not just the tech-obsessed ones.