The University of the West of England (UWE) wanted more undergraduates to put them first on their UCAS form.
While researching the project, students told us that while their degree mattered it wasn’t the only thing on their mind. They cared just as much about the city they lived in. The connections they made. The opportunities to work in industry. Based on this insight, our campaign positioned UWE as a more well-rounded university experience.
My role in this project: concept / copywriter.
UWE
360 degrees
We developed a value proposition which tapped into UWE’s point of difference. By the end of the campaign, this language had become commonplace among university staff and students.
The campaign ran seasonally for three years, appearing across Bristol and the Southwest just as students were filling out their UCAS forms.
To explore all 360 degrees of the UWE experience takes some time and space. So what better place than the undergraduate prospectus?