As the world moves from fossil fuels to renewables, S&P are re-writing the story of energy.
To raise awareness of their data and insight offering across the energy sector, we developed a multi-channel campaign. Telling their story across TV, web, print and video on demand.
My role in this project: creative strategist / copywriter.
S&P
The story of energy
The brand film told the story of S&P’s long-standing influence in the energy market, and how it impacts our world.
A series of 15 second TV commercials ran on news channels across the USA, highlighting S&P’s value to every corner of the energy sector.
“The story of…” acted as a flexible campaign hook. This series of press adverts, which ran in national media publications, highlighted the breadth of S&P’s energy insight.
To ensure the story flowed across multiple channels (like these social posts), we developed a campaign map. This help the client visualise the whole campaign and collaborate on copy development.
The campaign directed customers to a landing page, where they could explore the story of energy in detail, discover S&P’s offering, and get in touch with a customer relationship manager.