A major player in the Middle East steel industry, Foulath contribute a tidy 4% of Bahrain’s national GDP. But in a fiercely competitive market, they needed a bold new brand to attract fresh investment.
We developed an identity that balanced credibility and creativity. Strength and flexibility. Progress and tradition. Attracting investors after a business offering stability today and a vision for tomorrow.
My role in this project: creative director.
Foulath
Brand identity
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